Program Review CTPiX18
Wednesday, NOV. 14, 2018
„ALEXA, How will You change Our Industry?“
Panel on IoT & smart home tech for the entertainment business.
Voice Search will proof to be the single most important and disruptive thing to happen to video in a decade or more, says Managing Director of DPP Mark Harisson: „We will want a Spotify on Video“. There will be a „Voice EPG“ and the question is, when we say „Play me some news, play me some Comedy“: what news? What Comedy? Who will decide on this? The one who shouts the loudest (the one who has the most money?) And what will happen to Niche Content? Voice Search will as well change the territorial concept of content rights.
We will have a „Universal Search“ agrees Pete Thompson, Vice President of Amazon Alexa Voice Services. Searching across catalogues will be one of the most important things for consumers (and content providers) in the next five to ten years. Alexa is now taking it’s way to be implemented directly in TV’s. Voice Search will control your TV and producers should really think about what to do with the Metadata during preproduction and production as people want to find their content and explore it and get closer to it using Voice. This will be one of the leading innovation in the coming years.
In addition, new picture technologies will bring better viewer experience and less disruptive advertising and more personalisation of content as well as more interaction with content, says Phil McLaughlan, Chief Scientist of Mirriad. Branded Content is still hugely developing and producers should think about this in their storytelling carefully.
AI for storytelling and film: SCRIPTWRITing and workflows.
Fireside Chat on the future role of Artificial Intelligence for Storytelling.
Director Oscar Sharp was introducing parts of A.I. written short films „Sunspring“ and „It’s No Game“ discussing the possibilities of playing with Artificial Intelligence in Storytelling and exploring it’s boders of sense and relation human-machine. Deb Ray, Co-Founder and CEO of Rivet A.I. discussed the collaborative work „Progress bar“ with a mixed human-A.I. screenplay. These experiments were done to check possible outcome. One was, that A.I. needs Context as Deb Ray said and he introduced a newly formed „context engine“. In addition they searched for business models of A.I and this is mainly in making production much more efficient with Artificial Intelligence: Automated Script Breakdowns, Automated Budget Estimation are just examples for better workflows. Both panelists agreed that Technologies like Alexa have a huge quantity of Data but are missing the depth of Data. Experimenting with the context of narratives helps to adress supervised learning for Artificial Intelligence.
Eight Ignite Talks on the latest Tech for the Film/TV Business.
Short, to the point: seven companies were introducing their Tech for Creatives in just six minutes. The first four companies were presenting themselves a spart of an ideation workshop they did with their technologies at CTPiX on Nov13. This workshop was organized by Erwin Schmidt from Propellor Film Tech Hub and Susanne Schmitt from Creative Desk Europe Berlin Brandenburg together with the Creative Desk Network from Denmark, Belgium- Flanders and Wallonia, France, Norway, the Czech Republic and Estonia.
The presentations were done by Mer Film (Bergen, Norway), Makropl (Copenhagen, Denmark), Anomalia (Prague, Czech Republic), Clappy (Tallin, Estonia), the DPP (London, UK), Rivet A.I. (Los Angeles, USA) and Dropbox (London, UK).
Non-Fiction Futures: Documentary production, distribution and marketing at the cutting-edge.
Discussion about the future of Non-Fiction.
This panel was bringing up Director Marcus Vetter, Producer Christian Beetz and Distributor Esther van Messel to stage for discussing Non Fiction content at these times of huge Tech change. All discussed intensively the chance and disadvantages of new distribution platforms. Content today needs to be rewrapped in different length versions to adress the chances of multiplatform-distribution, says Director Marcus Vetter. That helps to reach different kind of audiences added producer Christian Beetz.
Esther van Messel, CEO of First Hand Films pointed that the platform driven concept of „Video on Demand“ might see less good documentary content because the platforms are really looking only for content big audience want and that we need to change our attudide to content and the curation of content for broad massses. By introducing the brand new Trailer of the documentary about the World Economic Forum all panelists agreed that real stories should not only depend on what mass audiences want to see.
Make Europe Prime Again?
Debating the European answer to Netflix and Amazon Prime. The Panel discussed the potential of an european SVoD-platform, it’s legal limits and the contrast of leading market playser Netflix and Amazon at one side and the Hyperfragmentation of content, of peoples attention and of platforms on the other side. „We are part of a devolution, said Soumya Sriraman, President of Britbox. „We are in an golden era of video platforms and we can do something out of this“ added Alexandar Vassilev, CEO of newly formed 7TV. Being succesful in platform video services means to bring the whole package to the consumer: Content, User Interface, Pricing, local narratives, how content is curated and if it is intuitive to deal with.
Robert Amlung, Head of Digital Strategies at ZDF introduced that the combination of linear TV and online is still the best way to adress audiences while ZDF is indeed starting to bring content „online first“ rather than using the Mediatheque only as a „catch up point“.
Annabelle Gawer, Professor of Digital Economy at University of Surrey asked for the business model of platforms – especially because Netflix is still building its own growth on depth and Amazon is building it on being a warehouse.
„If we want to see a european platform, it is not a kind of a pan-europan platform but we need to bring Europes rich variety of content to the people and stick also on developing technologies behind it“, said Audrius Perkauskas, Deputy Head of DG Connect of the European Commission. Discussing this, some panelists said that there can be an european platform but it needs changing rights and regulation issues and it is extremely important to rething business models and whole ecosystems around that.
From Science Docs to Cryptocurrency:
Welt der Wunder TV's Bold Blockchain Venture. The creators of Germany’s most-loved science and documentary series Welt der Wunder made headlines this year with their plunge into blockchain. Lead by CEO and Founder Hendrik Hey, Welt der Wunder TV is developing a blockchain-managed license, trading and sales platform and MILC, their own cryptocurrency. Their aim is to connect international broadcasters, VOD and online video producers with a $500 billion global market of purchasers and advertisers, all while funding a series of innovative film projects.
During CTPIX, Hendrik Hey announced officially the strategic partnership with Elysium – a distributed ledger technology enabled media and entertainment marketplace – conceived by Reza Dari, CEO of Dubai-based Global Investment Bank (GIB). GIB was named the “Best Investment Bank in the Middle East and North Africa (MENA)” in 2016 and the “Best Investment Bank – UAE” in 2018 amongst other international and regional industry recognition awards for excellence, innovation and thought leadership. Reza has authored the Elysium strategy whitepaper using applied game theory and tokenomics to design a strong, safe, and peer-to-peer digital network capable of delivering utility value and sustainable economic incentives to its users and stakeholders.