Creative Director, Immersive Entertainment, Elastic / Los Angeles, USA
A “digital geek”, Melissa focuses on creating deeply connected, contextual experiences for audiences, fans and brands alike. Her groundbreaking work for Toyota, Microsoft, and HBO’s Game of Thrones have earned multiple major awards, including the Cannes Lions, Effies and Webbys. Her work continues to push the limits of storytelling beyond the confines of the screen into the physical world. Before coming to Elastic, she led the first interactive video experience on YouTube and the Space Shuttle Endeavour through the streets of Los Angeles.
Creative Director and Consultant, Miiqo Studios / Berlin, Germany
Creative Director Lena Thiele designs and produces digital media formats in the fields of film, games and transmedia since 2003. In 2012 she joined Miiqo Studios, where she focuses on creating meaningful experiences through innovation in storytelling, technology and design. Her production netwars/Out of CTRL webseries received numerous awards like the SXSW Innovation Award or Grimme Online Award. In addition she works as trainer and consultant for the international media industry.